Find the right newsletters.
Understand the economics.
Explore B2B newsletter audiences, sponsorship formats, and publisher list pricing in one place. Research by FRGMNT to bring clarity to a fragmented media landscape.
Independent research based on publisher-published information and standard media kits obtained or reviewed through October 2026. Rates are indicative list prices—not negotiated quotes or confirmed availability—and may change. Audience and performance figures are publisher-reported or estimates, not guarantees. Confirm all details before booking.
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Compare audience reach and sponsorship economics.
Explore newsletter placement pricing relative to comparable audiences. Benchmarks use medians, never missing data as zero. Prices are publisher list rates, not negotiated FRGMNT costs.
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All publications ⌄
All audiences ⌄
Primary ⌄
Reported reach × list-price CPM
Quadrants describe relative reach and list-price CPM only—not publisher quality, campaign performance, or investment suitability. Audience fit, objectives, creative, and negotiated terms determine whether a placement makes sense.
Each circle is one placement; color indicates the publication's primary audience and circle area scales with subscribers. Hover or focus for details; click a circle to open its publication record. The reference medians use all eligible records in the selected tier and audience, even when a publisher is isolated or highlighted. Dedicated sends are benchmarked only against dedicated sends. Multi-send/mixed-channel packages are excluded. Audience benchmarks with fewer than 5 records use the corresponding tier-wide median, clearly labeled.
Audience economics
Select a row to focus on that audience. The table reflects the selected placement tier and CPM metric.
| Audience | Placements | Median CPM | Median subscribers | Benchmark |
|---|
Placement comparison
All placements matching the matrix filters. Click column headings to sort; select Details to inspect the publication.
| Publication / publisher | Audience | Placement | Subscribers | List price | Subscriber CPM | Open CPM | Open CPM multiplier | Pricing review | Vs. benchmark | Benchmark basis |
|---|
Audience filters match primary or secondary tags; pricing benchmarks use primary tags only. Open CPM multiplier = open CPM / subscriber CPM = 1 / reported open rate. It measures denominator sensitivity, not inventory value. Pricing review uses title-weighted peers in the same audience and format family; ±25% marks a review opportunity. Thin samples and provisional sources are labeled. Higher or lower CPM does not establish overpricing or underpricing. Chart benchmarks compare placement tiers, whose creative scope may differ. Percentage differences use the selected CPM metric and benchmark mode above. Negative percentages indicate lower-cost inventory. Records without a valid selected CPM are excluded from the chart and this table.
Compare placement economics.
List-price planning estimates, excluding FRGMNT fees. Publisher-reported benchmarks are not guaranteed delivery. Comparisons are publication–placement specific; multi-send packages and mixed-channel products are excluded.
Placement comparison
| Publication | Tier | List price | Subscriber CPM | Open-based CPM | Est. CPC | Details |
|---|
The source workbook’s calculated metrics and notes are used as provided, with consistency checks. Missing metrics are shown as Not available, never zero. Hover chart marks or expand table evidence for assumptions, reported clicks, source version and checked date.